Much has been made about kids attention spans being shorter than ever and its all true. What we seldom address is that parent’s attention spans have shrunk as well. Some of that is unavoidable. There is too much to know, too much to see, too many causes, too many shows, too many Facebook friends, too many diversions.
Where this affects me as a business owner is when parents bring their silent expectations to a kids Jiu Jitsu class. Each kid has their own talents and challenges. Getting to know them and their context takes time. I live for that so its no stress to me, but it takes time.
Many parents make a decision about whether the classes are “working” based on insufficient evidence. People bring me some form of chaos and they want to purchase order.
They want kids to stand in perfect lines and do things in unison. I totally get it, that sounds pretty darn appealing to me too :)
Before Jiu Jitsu, I used to teach karate. Karate is very orderly. Much of everything is done simultaneously with the whole class. This makes marketing to parents fish in a barrel. But Jiu Jitsu is chaos. Jiu Jitsu is ten pots of rice cooking at the same time and at different sizes and speeds.
The need for quick results will discourage kids, parents and yes, even teachers like me. Yes I want to have your kid make huge leaps and bounds, but progress doesn’t come in leap or bounds form.
Progress comes 1 meager humble percent at a time. One rep, one chin up bar on the skill of life at a time.
My hope for parents is that they seek out who in their community can help make their child 1% better. 1% today is inconsequential. 3 years of 1% acquisition will change anyone’s destiny.